Project Overview

Your Travel Friend Anna, a travel content creator with a community of over 8,000 followers across YouTube and Instagram, partnered with NWL Designs to create her first website. While she had built a strong presence on social media, she lacked a dedicated platform to bring all of her work together. The goal was to design a space that showcased her travels, stories, community, and small online store — a digital home that truly reflected her personality and brand.

Built on Squarespace, the project pushed the platform beyond its standard capabilities. By incorporating elements of custom code, NWL Designs was able to overcome Squarespace’s limitations and bring Anna’s vision to life, capturing the unique look, feel, and functionality she wanted.

Results

The new Your Travel Friend Anna website launched as a vibrant, engaging hub that beautifully captures her adventures and community spirit. With space to highlight her stories, showcase her travels, and feature her store, the site provides a cohesive platform that elevates her presence beyond social media. Beyond the launch, the collaboration has grown into an ongoing partnership, with NWL Designs continuing to support Anna and actively joining her community calls. The result is not only a stunning, custom-tailored website but also a long-term digital foundation that supports Anna’s growth and deepens her connection with her audience.