Project Overview

Travel Bug Tonic, founded by travel coach and consultant Tracy, had already built strong SEO and a steady online presence. However, her old website lacked a solid foundation — its navigation and overall style didn’t reflect her professionalism, and it didn’t use UX/UI best practices to support deeper exploration of her services. Recognizing this, NWL Designs approached Tracy with the idea of refreshing her site to better showcase her expertise and create a smoother, more engaging user experience.

Tracy was open and collaborative, giving NWL Designs the freedom to take the lead on creative direction and structure while she focused on fine-tuning the details to fit her personal style. This trust allowed for a streamlined, design-led process that put her brand’s best qualities front and center.

Results

The new Travel Bug Tonic website launched as a polished, user-friendly platform that elevated Tracy’s brand while preserving her strong SEO foundation. With modern styling, thoughtful navigation, and UX/UI-driven design, the site now encourages visitors to explore more deeply and connect with her services. Tracy was thrilled with the outcome, requesting only a few small tweaks to align everything with her personal aesthetic. The transformation positioned Travel Bug Tonic with a digital presence that truly reflects Tracy’s expertise and makes her services more accessible to potential clients.