Project Overview

Falco Milano, a premium glass wear brand, tasked NWL Designs with a subcontracted project under WebMaze to redesign their Shopify website. The existing site needed a modern refresh that elevated the brand’s look and feel while improving the customer journey. The goal was to optimize the site’s structure and flow to increase conversions, all while maintaining a sleek, stylish presentation aligned with their premium products.

Results

The redesigned Shopify store delivered a cleaner, more intuitive shopping experience that reflected Falco Milano’s brand identity. Through strategic CRO (conversion rate optimization) improvements, the site encouraged deeper browsing and simplified the purchase process, resulting in stronger customer engagement and higher conversions. The project provided Falco Milano with a digital storefront that both looks and performs at the level of their premium brand.